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Data Discovery

Large multi-country customer databases are naturally prone to errors in data. Records become outdated, gaps and default values are left in forms, and information is recorded incorrectly. Cleansing all of this data is a difficult task, but a vital one – because when your marketing campaigns rely on bad customer data, the result is wasted money and missed opportunities.

Data Discovery is your first step in addressing these problems. Discovery drills down into every record in your database, row by row and field by field, to identify:

  • Incorrect data. Discovery finds anomalies, default values, unusual data patterns and data entered in the wrong fields, so you can act decisively.
  • Gaps in your data. Because the first step in building better customer relationships is finding out what’s missing from your knowledge of them.
  • How to make your database more powerful. Discovery identifies the most powerful unique identifiers for your records, which can inform the design of a more effective database.
  • How to make your data more valuable. Discovery’s analysis of your data finds opportunities to enhance it, such as the key fields for identifying duplicate records.

Data Discovery uses automated technology that is fast, easily deployed and cost-effective. It understands data from every country in the world, in every character set. It is scalable for businesses of all sizes and able to handle very large databases with ease.

The result is a comprehensive data integrity report that tells you everything you need to know about your multi-country customer data. In consultation with our team of global data experts, you can then take steps to:

  • Support your global data initiative more effectively, by putting suitable structures in place
  • Ensure the integrity of future data, by putting new rules and processes in place
  • Develop a data strategy that addresses areas of weakness and better supports your business goals

To find out more, contact us today to arrange a free consultation.


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