Ensure your global data is accurate and ready to use

News & Events

Global Data Quality

Poor Quality data costs businesses over $1 billion per year in fraudulent transactions and undelivered mail. And when your marketing efforts do reach customers, getting things like their name or gender wrong can damage relationships instead of building them.

The challenge of ensuring data Quality becomes even tougher when you are dealing with multi-country customer data. For example, unlike in the West, Japanese people are always addressed by their surname and the appropriate title. In German addresses, the street number comes after the street name, but in the UK and USA it comes before. The answer is global data cleansing that understands the cultural conventions of every country.

Our Data Quality service negotiates all these pitfalls for you, ensuring that:

  • All data is up-to-date. The latest data suppression technology checks your customer records against mortality files and telephone and mailing preference services. Obsolete records are customer preferences are handled appropriately.
  • The new data you need is added. Enhance knowledge of your customers appending data such as company information, number of employees, gender, GPS coordinates and more.
  • Contact details are updated automatically. LOQATE technology checks postal addresses and other contact information is checked against a variety of reliable sources, so more of your communications reach their targets.
  • Data matches local customs. Address formats, names, titles – our technology can handle data from every country, in any character set. It checks every field in your database and makes appropriate corrections.

With powerful automated technology that can be deployed quickly and cost-effectively, however large your database is, Kynetika Data Quality can add significant additional returns on your marketing investment.

To find out more, contact us today to arrange a free consultation.


Copyright Kynetika 2010
Web Site Design by burfield creative