How accurate and complete is
your data…… really?

News & Events

Kynetika Services

Serving customers in many different countries brings many challenges, not the least of which is managing large volumes of customer data. In the world’s approximately 240 countries there exist thousands of languages, 130 address formats, many different conventions for personal names and a huge range of other cultural differences. Our services handle all of them in a way that makes your customer data more accurate, more complete and more usable.

We take your existing databases – however large they may be, and however prone to inaccuracy – and use powerful automated technologies to maximise their value. The problems we can solve include:

  • Ensuring your data is accurate. Data Discovery audits every field in every record of your database, to find anomalies, gaps in data, and powerful ways to make your database more usable. Read more.
  • Cleansing your multi-country data. Our global data quality technology ensures your customer data fits local conventions for any country. Data suppression and matching with reliable sources enhances accuracy. Appending data you need, like important company details, gives you more power. Read more.
  • Achieving a Single Customer View. By integrating all of your data into best-of-breed records, you get One Global View of all your customers. You have new insight, better tools and more power to make your global data work for you. Read more.
  • Making campaign management more efficient. Databases built and hosted by Kynetika meet your precise needs. Campaign delivery is more efficient and your costs are lower. Read more.

The Kynetika team are experienced data management professionals, who have led customer data projects for IBM, Microsoft and other major international organisations. Our partnerships with the best technology providers allow us to match the best database platform and user interface to your business goals.

To find out more about how Kynetika can make your global data much more valuable, contact us to arrange a free consultation.

Copyright Kynetika 2010
Web Site Design by burfield creative